Many UK employers hold Disability Confident status. The difficulty lies in consistently evidencing recruitment outcomes.
Standard adverts and complex language create hidden barriers. Application drop off remains high, and engagement data is limited.
This fails because accessibility is treated as a policy rather than a process. Without attraction data, improvement is guesswork.
Disability Jobsite supports accessible attraction by promoting roles to an engaged disabled talent community. Easy Read options and clear adjustment messaging improve engagement at source.
What works better is pairing inclusive advert design with targeted publication on Disability Jobsite. Recruiters gain vacancy level insight into engagement with disabled candidates.
Measure success through completed applications, declared disability engagement and interview progression.
