Candidates are more likely to understand an employer's culture when they can see what it means in everyday working life.
For LGBT candidates, practical signals can matter.
Acas identifies supportive workplace culture, appropriate behaviour, staff networks and visible organisational support as relevant elements of an inclusive workplace.
LGBT Equality Jobsite gives employers a focused environment for communicating those aspects of the employee experience.
That might include employee stories, workplace culture, career development, staff communities, leadership support and how people experience the organisation day to day.
The message becomes stronger when it shows rather than simply states that people can belong.
LGBT Equality Jobsite can take that employer story beyond the organisation's established recruitment audience and place it in a context relevant to LGBT candidates.
The objective is not to make broad claims about inclusion. It is to give candidates a clearer and more credible picture of the organisation so they can decide whether they want to consider it as an employer.
